🌐 Web Development
Melbourne Law Partners • Legal Services • Melbourne, VIC
Corporate Website Redesign That Generated 80% More Leads in 60 Days
The Challenge
Melbourne Law Partners had a 7-year-old website that was slow, not mobile-friendly, and failing to convert visitors into enquiries. Their bounce rate was 78%, mobile users couldn't navigate the site, and contact form submissions had dropped 40% year-on-year. Competitors with modern websites were capturing the leads they used to get.
The Strategy
We conducted a full audit of their existing site and competitor landscape, then rebuilt from the ground up:
- Mobile-first responsive design — 68% of their traffic was mobile, so we designed for thumb-friendly navigation and fast touch interactions
- Conversion-optimised contact forms — reduced fields from 12 to 5, added click-to-call buttons, and implemented live chat
- Page speed optimisation — image compression, lazy loading, CDN implementation, and code minification brought load time from 6.8s to 2.1s
- Trust signals — client testimonials, case results, team profiles, and professional accreditation badges prominently displayed
- SEO-friendly architecture — clean URL structure, schema markup, and optimised meta data for legal search terms
The Results
Within 60 days of launch, the new site delivered measurable business impact:
- Contact form submissions increased by 80%
- Bounce rate dropped from 78% to 27%
- Average session duration increased by 3.2x
- Mobile conversion rate improved by 145%
- Google PageSpeed score improved from 34 to 94
"Our old website was costing us clients. OzComms didn't just redesign it — they rebuilt our entire digital presence. The lead increase was immediate and sustained. Best investment we've made in years."
Director, Melbourne Law Partners