Meta Ads Campaign That Filled Every Class for 6 Months Straight with 6.3x ROAS

The Challenge

Perth Fitness Studio was spending $3,000/month on Facebook ads with zero tracking and no strategy. They were getting likes and comments but almost no actual bookings. Their cost per lead was $87, they had no retargeting in place, and their ad creative was generic stock photos that blended into the feed. Classes were running at 40% capacity and they were considering closing.

The Strategy

We completely rebuilt their paid acquisition funnel from scratch:

• Conversion tracking setup — installed Meta Pixel, configured event tracking for "Book Class", "Complete Registration", and "Purchase" with proper attribution
• Audience segmentation — created 8 custom audiences: lookalikes of existing members, website visitors, video viewers, and interest-based segments (yoga, HIIT, Pilates)
• Creative testing — launched 12 ad variants: video testimonials, before/after transformations, class footage, instructor introductions, and limited-time offers
• Retargeting funnel — 3-tier retargeting: video viewers → landing page visitors → cart abandoners, with escalating offers
• Landing page optimisation — built dedicated landing pages for each class type with social proof, urgency timers, and one-click booking
• Budget reallocation — shifted 70% of budget to top-performing audiences and paused underperformers within 2 weeks

The Results

The transformation was immediate and sustained over 6 months:

• Return on ad spend reached 6.3x (every $1 spent returned $6.30 in revenue)
• Cost per lead dropped from $87 to $12
• Lead volume increased by 340% without increasing budget
• Class occupancy went from 40% to 95%+ consistently
• Added 2 new instructors and expanded to a second location
• Monthly revenue increased by $18,000 from ad-driven bookings alone